McDonald’s Continues to Do Well With Coffee and Dollar Menu

McDonald’s Corporation (NYSE: MCD) today announced global comparable sales growth of 4.9% in April. Performance by segment was as follows:

  • U.S. up 3.8%
  • Europe up 5.3%
  • Asia/Pacific, Middle East and Africa up 3.9%
  • “McDonald’s continues to connect with customers through our outstanding menu variety and compelling value, unbeatable convenience and contemporary restaurants,” said McDonald’s Chief Executive Officer Jim Skinner. “These competitive advantages have powered our ongoing momentum and delivered another month of strong sales performance.”

    U.S. comparable sales rose 3.8% in April as McDonald’s remains a relevant and affordable choice for consumers. Top contributors to April’s results were beverages, including new McCafe offerings like Frappes, core products like Chicken McNuggets, and an all-day, everyday value message that starts with the Dollar Menu at breakfast.

    In Europe, the Company’s strong performance continued as April comparable sales increased 5.3% led by positive sales growth in France, the U.K., Germany and Russia. McDonald’s European business continues to benefit from customer-focused strategies around menu choice, everyday affordability and restaurant reimaging.

    Comparable sales were up 3.9% in Asia/Pacific, Middle East and Africa, driven by performance in Australia and many other markets. Extended value programs, locally-relevant menu variety, convenience and service enhancements contributed to the segment’s April performance.

    Systemwide sales rose 10.3%, or 6.4% in constant currencies, for the month.

            Percent Increase                 Comparable         Systemwide Sales
                                                Sales               As  Constant
            Month ended April 30,           2010    2009      Reported  Currency
            --------------------------------------------------------------------
            McDonald's Corporation           4.9     6.9          10.3       6.4
            Major Segments:
              U.S.                           3.8     6.1           4.5       4.5
              Europe                         5.3     8.4          11.5       7.5
              APMEA*                         3.9     6.5          17.5       6.3
            --------------------------------------------------------------------
    
            Year-To-Date April 30,
            --------------------------------------------------------------------
            McDonald's Corporation           4.4     5.0          10.6       6.0
            Major Segments:
              U.S.                           2.1     5.0           2.7       2.7
              Europe                         5.3     4.6          14.4       7.5
              APMEA*                         5.3     5.7          18.7       8.0
            --------------------------------------------------------------------
                * Asia/Pacific, Middle East and Africa
    
    

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