Mergers and Acquisitions Report: Zep Buys Ecolab Assets, Microsoft Buys MarketingPilot
Zep (NYSE:ZEP) will purchase the assets of Ecolab’s (NYSE:ECL) vehicle care business for approximately $120 million. The buyer expects the deal to be modestly accretive to earnings in its fiscal year 2013. For its part, Ecolab says that the divestiture helps it to sharpen its concentration on core business areas.
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Microsoft Corporation (NASDAQ:MSFT) buys MarketingPilot, which develops marketing automation software, in a transaction for which the price was not divulged. The former intends to join MarketingPilot’s products which currently target at marketing and advertising agencies with its Dynamics CRM software line. In addition to MarketingPilot, Eloqua (ELOQ) and ExactTarget (ET) also supply cloud-based marketing automation software.
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