Mergers and Acquisitions Rewind: Digital Domain Media Looks At OPTIONS, Google’s PRICE For Wildfire

Digital animation services company Digital Domain Media Group (NYSE:DDMG) shares spiked on the news that it will collaborate with i-banks and advisers to explore “strategic and financial alternatives.” Options could include joint ventures, divestiture of sales, minority investments, and the sale of the company itself.

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Google Inc. (NASDAQ:GOOG) paid about $400 million to acquire social media advertising services company Wildfire, say sources to CNNMoney, a price that far exceeds the $250 million reported Tuesday. Jim Edwards remarks that the deal allows Google a way in which to monitor Facebook’s (NASDAQ:FB) ad plans, and also aids Google’s AdSense in its competition with Facebook’s ad bidding platform.

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