Microsoft Attacks: Anti-Google Ads Launched
Microsoft has a position of advantage over Google in that it is primarily a software developer that utilizes the internet to expand its base of customers and to build brand loyalty. Google, on the other hand, makes its income almost entirely from advertising, and is thus forced into finding ways to maximize the value of each person it advertises to.
Sullivan, however, also makes it a point to emphasize that, when examined, Microsoft’s policies really don’t seem to be all that much better than Google’s current policy, and would also give it leeway to possibly sell and bundle information if it chose to. Of course, the key difference is that it’s saying it won’t, while Google is saying it will. A key to Google’s continuing success, according to Sullivan, is that it must now realize that it’s grown too large to be considered a kind of egalitarian company of the people; after this and a number of other controversies over the years, Google must accept that it’s now a big, menacing corporate conglomerate that can no longer depend on the blanket trust of its ever cautious, internet savvy users.
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