Microsoft Bringing CRM Apps to Numerous Providers in Second Quarter

In a move that some have been waiting years for, Microsoft (NASDAQ:MSFT) is expected to roll out mobile clients and services under its Dynamic CRM brand sometime later this spring, likely between April and May.  The components will be made available for most mobile services, including Google (NASDAQ:GOOG) Android, Apple (NASDAQ:AAPL) iPad and iPhone, Research in Motion (NASDAQ:RIMM) Blackberry, and, of course, Windows Phone 7, all on the same day.  According to Microsoft, the release will be done in conjunction with the Dynamics CRM Second Quarter 2012 service update.  Microsoft also released its preview guide for that update today.

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The service will start at $30 per user, per month, with a maximum of three devices per user, which will undercut competitors like Salesforce, which sells similar services at $65 a month.  Both, Microsoft and Salesforce (NYSE:CRM), however, both offer scaled down free versions of both services. Microsoft will also be increasing cross-browser support and adding more social networking-style options.  On-site users will also have access to a new Excel Workbooks and Power View Report (both by Microsoft), with the latter also being a part of the new SQL Server 2012.

Microsoft already has OneNote for Apple devices, as well as an iPhone SkyDrive Cloud storage app, Lync clients for Android and iPhone, and a Hotmail app for Android.  Cross-platform app support is expected to increase over the next year, though mostly for Android devices.

Here’s how these stocks reacted to the news:

Microsoft Corporation (NASDAQ:MSFT): MSFT shares recently traded at $30.20, down $0.04, or 0.13%. They have traded in a 52-week range of $23.65 to $30.40. Volume today was 28,036,348 shares versus a 3-month average volume of 54,663,700 shares. The company’s trailing P/E is 10.95, while trailing earnings are $2.76 per share.

Apple Inc. (NASDAQ:AAPL): AAPL shares recently traded at $463.97, up $4.29, or 0.93%. They have traded in a 52-week range of $310.50 to $460.00. Volume today was 8,905,556 shares versus a 3-month average volume of 12,426,800 shares. The company’s trailing P/E is 13.20, while trailing earnings are $35.14 per share.

Google Inc. (NASDAQ:GOOG): GOOG shares recently traded at $609.09, up $12.76, or 2.14%. They have traded in a 52-week range of $473.02 to $670.25. Volume today was 3,679,525 shares versus a 3-month average volume of 3,048,040 shares. The company’s trailing P/E is 20.47, while trailing earnings are $29.76 per share.

Research In Motion Limited (NASDAQ:RIMM): RIMM shares recently traded at $16.58, down $0.3, or 1.78%. They have traded in a 52-week range of $12.45 to $70.54. Volume today was 12,774,683 shares versus a 3-month average volume of 24,259,200 shares. The company’s trailing P/E is 3.90, while trailing earnings are $4.25 per share.

Salesforce.com (NYSE:CRM): CRM shares recently traded at $123.23, down $0.87, or 0.7%. They have traded in a 52-week range of $109.22 to $160.12. Volume today was 1,512,495 shares versus a 3-month average volume of 3,221,270 shares. The company’s trailing P/E is 8,215.33, while trailing earnings are $0.02 per share.

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To contact the reporter on this story: Jonathan Morris at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com