Microsoft Tests New Tactics and 3 Dow Movers to Know Now

Microsoft Corporation (NASDAQ:MSFT) explores new moves through which to recreate its software for the mobile-device era and computer makers along with others upon which it depends as partners have ranged from dismay to excitement, according to the Wall Street Journal.

Pfizer (NYSE:PFE) intends to purchase the privately held NextWave Pharmaceuticals, which is a specialty pharmaceutical firm that concentrates upon developing and commercializing unique products for the treatment of attention deficit/hyperactivity disorder and related central nervous system disorders. The former had already entered into an option and merger agreement with NextWave in the second quarter and made an option payment of $20 million and is now exercising its option to acquire the firm. Through the terms, Pfizer will make a payment to of $255 million to NextWave’s shareholders when the transaction closes in the fourth quarter and the shareholders may receive additional payments as much as $425 million, based on certain sales milestones.

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Procter & Gamble Co. (NYSE:PG): Marketers are going to consumer comments on Twitter as part of their sales pitch, according to the Wall Street Journal. Some Madison Avenue insiders may be dubious at to how far they can go with the use of social media and note that Twitter comments, to take an example, are usually produced by a relatively small group of users, but Julie Marchant-Houle, vice president of marketing for Revlon’s (NYSE:REV) Almay, says that social-media audiences exceed “statistically relevant” sample sizes and can bring more of the usual focus group of around a dozen people to the table.

AT&T’s (NYSE:T): Perhaps neither HTC nor Nokia will discuss price or release date, but Best Buy’s website indicates that the HTC Windows Phone 8X for AT&T will go for $99 on a two-year agreement. Additionally, the Nokia Lumia 920 for AT&T has been removed from Best Buy’s website and will be $149 on a two-year agreement. If either phone is purchased off-contract, it would cost $599.

Don’t Miss: Samsung Loses Another One to Apple.