Microsoft’s Agreement with LG Sparks Twitter Sniping

On Thursday, Microsoft (NASDAQ:MSFT) announced in a press release that it had signed a patent licensing agreement with LG (NYSE:LPL) to provide patent portfolio coverage for the company’s tablets, mobile phones, and other consumer devices running the Google (NASDAQ:GOOG) Android or Chrome OS Platform. This represented the software giant’s eleventh deal of this kind including previous ones with HTC, Samsung and Acer (ASIYF).

According to Microsoft, 70 percent of all U.S. Android smartphones sales fall under its patent portfolio. The company did neglect to mention that they are suing Motorola Mobility (NYSE:MMI) and Barnes & Noble (NYSE:BKS) over their Android devices.

Using today’s favorite way to communicate quickly and broadly, Microsoft’s Head of Communications, Frank Shaw, used Twitter to provoke Google. Here’s a series of his tweets:

Shaw’s flurry begins with the first tweet (via @fxshaw)

“Hey Google – we are the 70% #anotherandro.

He linked the press release to the tweet.

Tweet #2:

Can we just agree to drop the patents-as-weapons meme? When effective licensing enables companies to share IP, the metaphor falls apart

Shaw was later joined by Microsoft’s Brad Smith, EVP and general counsel, on Twitter. Smith tweeted (via @BradSmi):

It’s time to recognize that in  world, lawsuits are the 1%; license agreements are the 99%. 

Not to be excluded, Microsoft’s Corporate VP and Deputy General Counsel, Horacio E. Gutiérrez, joined in the fun and tweeted (via @horaciog):

How should the smartphone industry resolve IP disputes in the software stack? Let’s try licensing

In the final tweet exchange (as captured by Tech Crunch), Smith tweeted:

 hey @robinwauters Google is responding like crazy on G+ i’m sure and it will show up in their search results shortly. tcrn.ch/xQzWiZ

Note: Robin Wauters is a blogger for Tech Crunch.