Microsoft’s MSN Wants to Sit at the Cool Kids’ Table

Microsoft Corp. (NASDAQ:MSFT) is launching a new service called MsnNOW that will sift through millions of Internet searches and links circulating among the hordes on Twitter, Facebook, BreakingNews.com, and Bing, and then distill all the chatter into 100-word summaries of the latest hot topics.

Like Yahoo (NASDAQ:YHOO) and AOL (NYSE:AOL), MSN has been struggling to keep the attention of today’s youth, and hopes msnNow will be a draw for younger demographics, condensing the day’s hot topics all in one place that’s easily accessible via smartphones or other mobile devices.

MSN General Manager Bob Visse said that msnNow will also pursue “edgier topics,” like the featured “butt cleavage” piece last week. “For us to grow in the demographic we want, we have to show something quite different,” he said.

Here’s how these stocks are performing now:

Microsoft Corporation (NASDAQ:MSFT): MSFT shares recently traded at $30.59, up $0.54, or 1.8%. They have traded in a 52-week range of $23.65 to $30.80. Volume today was 16,132,885 shares versus a 3-month average volume of 54,823,400 shares. The company’s trailing P/E is 11.12, while trailing earnings are $2.76 per share.

Yahoo! Inc. (NASDAQ:YHOO): YHOO shares recently traded at $15.12,. They have traded in a 52-week range of $11.09 to $18.84. Volume today was 3,265,284 shares versus a 3-month average volume of 20,216,800 shares. The company’s trailing P/E is 18.48, while trailing earnings are $0.82 per share.

AOL, Inc. (NYSE:AOL): AOL shares recently traded at $18.53, down $0.25, or 1.33%. They have traded in a 52-week range of $10.06 to $22.47. Volume today was 380,247 shares versus a 3-month average volume of 1,502,450 shares. The company’s trailing P/E is 155.00, while trailing earnings are $0.12 per share.

To contact the reporter on this story: Laurie Danas at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com