Millennial Homebuyers Say This is the Most Important Room in the House According to New Study
If you’re selling your home, one group of homebuyers you’ll need to keep in mind is millennials. A new study conducted by HelloFresh found when searching for the perfect home, millennial homebuyers are picky when it comes to one room in particular.
The Cheat Sheet spoke with Steve Centrella, a Redfin agent in Washington, DC, and HelloFresh Head Chef Claudia Sidoti to learn more about what millennials want to see when house hunting.
The Cheat Sheet: What are some study findings that surprised you?
Steve Centrella: Roughly 48% of millennials said they would cook more if they had an updated/amazing kitchen. When buyers look at homes, they often picture an idealized version of themselves. The person who rarely cooks envisions preparing a nice meal at home. What’s interesting is we think buyers choose their home based on their current habits and lifestyle, but the home you choose can influence your lifestyle and help you form healthy new habits.
The Cheat Sheet: Why are more millennials cooking at home?
Claudia Sidoti: We see a trend in millennials purchasing homes, settling into new routines, and beginning new traditions— which cooking, and time spent in the kitchen play a huge role in. Cooking is becoming viewed as less of a chore and more of a shared social activity and a way to entertain friends and family. We have seen extra features related to entertainment increase in popularity over the years (i.e., outdoor kitchen, double oven, wine fridge, etc.) which are all connected to the cooking experience.
The Cheat Sheet: How can home sellers make the kitchen more attractive to millennial buyers?
Steve Centrella: Most millennials want open kitchens that connect to the living and dining rooms for casual entertaining. There is a preference for stainless steel appliances, which Redfin data found to be among the most commonly mentioned kitchen feature in listing descriptions. A lot of times, buyers are wowed by the small, thoughtful touches such as having a USB-equipped outlet on an island counter. Millennials want plenty of storage to keep countertops clean and maintain a minimalist space. We may have a lot of stuff, but we want the kitchen to be Instagram-ready at any moment.
The Cheat Sheet: What are some kitchen features millennials don’t want?
Steve Centrella: Taste in decor is subjective, but we’re seeing people are more drawn to painted cabinets or lighter wood tones. Dark cherry woods and maple cabinets are less favored. Smooth contemporary and shaker-style door fronts are more popular, while the more ornate, curved door styles are fading out of style. While we still find granite is the most commonly-mentioned kitchen amenity in listing descriptions, marble, polished concretes and quartz countertops are the most on-trend and growing in popularity. Many people—millennials included—have a preference for gas over electric ranges.
The Cheat Sheet: What do millennials consider the least important room in the home, if any?
Steve Centrella: In my experience, formal spaces are the not so important to millennials. They don’t need a living room and sitting room or a dine-in kitchen and a dining room. When they think of entertaining, it’s often less about a formal dinner party and more about having space for guests to gather around the breakfast bar or island while the host cooks.
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