Millennials are America’s most complicated generation. We blame them for everything: Ruining America, killing off iconic brands, destroying the concept of marriage, and not being nostalgic enough about awesome products from the 1980s. What’s next?
Believe it or not, millennials will kill social media. Social media sites such as Facebook could be in trouble because of millennials. Here’s why young people are getting behind the #DeleteFacebook movement (page 4) and how many of them say they could live without social media (page 6).
Millennials love social media
- More than 80% of all millennials use social media
Make no mistake about it, millennials love using social media. Data from the Pew Research Center in 2018 shows 88% of people ages 18-29 and 78% ages 30-49 use at least one social media site. Just 37% of people 65 and older are using social media, so millennials are using Facebook and other sites at twice the rate of baby boomers.
Next: This is the most popular social media platform with millennials.
Facebook is the most popular
- Millennials use Facebook more any other social media
Pew’s social media research shows Facebook is millennials’ favorite social media platform with 81% using it. That’s close to twice the rate of people 65 or older. However, YouTube gets a lot of love from everyone, especially millennials. Overall, 73% of Americans use YouTube, with millennials leading the way at 91%.
Next: And the runners-up are…
Where Instagram, Snapchat, and Twitter rank
- Other social media can’t touch Facebook
Instagram, Snapchat, and Twitter are popular with millennials, but none of them come close to Facebook’s 81% usage rate, according to the Pew numbers. Snapchat ranks No. 2 at 68%, Instagram is No. 3 at 64%, and Twitter is a distant fourth at 40%. Looking at those numbers it’s hard to see how millennials will kill social media, but it could happen. Facebook is clearly the social media of choice for everyone, but it might not be that way forever.
Next: Why Facebook could be in trouble.
People are doubting Facebook more than ever
- Facebook, Cambridge Analytica, and 50 million user accounts
The news for Facebook early in 2018 isn’t good. The company exposed private data from 50 million user accounts to Cambridge Analytica, a political consulting firm. The way Cambridge Analytica gained access to 50 million Facebook accounts is a complicated web, but it points to Russian election interference in 2016.
Less than half of Americans trust social media companies with their data. Young people are the largest social media users, which is how millennials will kill social media.
Next: A costly mistake
Mark Zuckerberg admits it’s a problem
- Facebook founder admits mistakes
The Cambridge Analytica news isn’t good for Facebook. Admitting its shortcomings doesn’t help. Founder Mark Zuckerberg wrote in a Facebook post, ‘We … made mistakes, there’s more to do, and we need to step up and do it.’ Zuckerberg will always be among the rich Americans no matter what, but his net worth took a big hit because of the news.
Next: The real reason Facebook is in trouble and why millennials will kill social media.
Quitting social media is easy
- A majority of Americans say leaving social media would not be difficult
All told, 59% of all Americans say quitting social media would not be difficult. Given that sites like Facebook, Instagram, and Twitter are so prevalent, it’s surprising to see such a high number, but it’s not the most surprising part.
A full 60% of millennials between the ages of 25 and 29 say leaving social media would not be difficult. Considering they use social media the most and that Facebook is by far the most popular platform, social media could be destroyed if millennials leave.
Next: Maybe the millennials are on to something.
Leaving Facebook isn’t such a bad idea
- There are lots of reasons why leaving Facebook is a good idea
Having your data used by a company interfering in U.S. elections is one reason to stop using Facebook, but it’s not the only reason. Using Facebook lets the company track your web browsing, your private messages aren’t really private, and oversharing information is easy. Plus, wouldn’t it be nice to get back nearly an hour of your day? The average Facebook user spends 50 minutes a day on the site.
Next: While we’re at it…
All social media platforms have their faults
- Lost time is just one drawback of using social media
Avoiding Donald Trump’s endless stream of Tweets is one reason to ditch Twitter, but all social media have problems. If you’re not careful, Facebook, Instagram, and Snapchat reveal your location to strangers. All social media sidetrack your goals while you try to lead a ‘perfect life’ like the people in your feed. In fact, there are many ways social media is ruining your life, and why leaving social media is a good idea.
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