Mobile Video Viewing Tsunami Hit in the Fourth Quarter

Ooyala, an online video provider, released an analysis of fourth quarter online video data today. Analyzing 100 million unique users and their viewing habits, the company found that usage surged in the fourth quarter. Video viewing on tablets, mobile devices, and internet-connected television actually doubled from what was already a very high-growth third quarter.

Almost as interesting as that growth was the data that people are now more than twice as likely to complete viewing a full video on a device or connected TV rather than on a desktop. In regards to connected TVs, viewers are now apparently watch four times as many long videos as short videos, with videos of more than 10 minutes now accounting for half the viewing time for internet TV usage.

Connected television usage also saw the most completion of viewing on the whole, with completion rates of about 47 percent. Tablet completion was second at 38 percent. Users of connected TVs were also 70 percent more likely to watch at least three quarters of a video. In regards to connected televisions, Google TV (NASDAQ:GOOG) saw the biggest increase in share, up 91 percent over the quarter.

Tablet viewers, however, remained the most engaged, being 45 percent more likely to complete three quarters of a video more than desktop users, and also watched videos for 21.9 percent longer in the fourth quarter than the third. Ooyala also stated that Facebook remains a much more active source of video sharing than Twitter, by about a 10-to-1 ratio. Conversion among all devices grew to 39.6 percent from 35.1 in the third quarter.

Here how video companies are trading on the news:

Google Inc. (NASDAQ:GOOG): GOOG shares recently traded at $609.42, down $0.34, or 0.06%. They have traded in a 52-week range of $473.02 to $642.96. Volume today was 540,034 shares versus a 3-month average volume of 2,932,740 shares. The company’s trailing P/E is 20.48, while trailing earnings are $29.76 per share.

Netflix, Inc. (NASDAQ:NFLX): NFLX shares recently traded at $122.22, down $0.85, or 0.69%. They have traded in a 52-week range of $62.37 to $304.79. Volume today was 1,712,285 shares versus a 3-month average volume of 8,749,300 shares. The company’s trailing P/E is 28.51, while trailing earnings are $4.26 per share.

Coinstar Inc. (NASDAQ:CSTR): CSTR shares recently traded at $57.50, up $0.1, or 0.17%. They have traded in a 52-week range of $37.43 to $60.84. Volume today was 333,922 shares versus a 3-month average volume of 1,441,020 shares. The company’s trailing P/E is 17.69, while trailing earnings are $3.26 per share.

Walt Disney Co. (NYSE:DIS): DIS shares recently traded at $41.51, down $0.09, or 0.22%. They have traded in a 52-week range of $28.19 to $44.34. Volume today was 1,464,735 shares versus a 3-month average volume of 11,575,200 shares. The company’s trailing P/E is 15.76, while trailing earnings are $2.63 per share.

News Corp. (NASDAQ:NWSA): NWSA shares recently traded at $19.11, down $0.04, or 0.21%. They have traded in a 52-week range of $13.38 to $19.79. Volume today was 2,383,056 shares versus a 3-month average volume of 16,881,100 shares. The company’s trailing P/E is 15.93, while trailing earnings are $1.20 per share.

Comcast Corporation (NASDAQ:CMCSA): CMCSA shares recently traded at $28.79, up $1.54, or 5.65%. They have traded in a 52-week range of $19.19 to $27.52. Volume today was 13,670,188 shares versus a 3-month average volume of 15,348,700 shares. The company’s trailing P/E is 20.76, while trailing earnings are $1.39 per share.

Time Warner Inc. (NYSE:TWX): TWX shares recently traded at $37.86, up $0.02, or 0.05%. They have traded in a 52-week range of $27.62 to $39.24. Volume today was 728,934 shares versus a 3-month average volume of 6,404,490 shares. The company’s trailing P/E is 13.94, while trailing earnings are $2.71 per share.

To contact the reporter on this story: Jonathan Morris at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com