These Are the Most Loved Retailers in America

If you’ve been paying attention to the what the experts say, brick and mortar retail stores are doomed. Some chains could soon close forever. Even major, longstanding retailers such as Macy’s are failing to attract customers, and bankruptcy isn’t far off. Still, it’s not all bad news. Stores that keep their customers happy are thriving. The American Customer Satisfaction Index interviewed 180,000 retail customers, gathered the feedback, and rated stores on a 100-point scale. The 2017 results are in, and these are the most loved retailers in America.

In the case of tie scores, the stores with the most improvement from 2016 are higher up the list. If ties remain, we sort alphabetically.

15. Whole Foods (TIE)

Whole Foods

Pricing obviously isn’t factored in. | Raedle/Getty Images

  • Satisfaction percentage: 81%
  • Change from 2016: +/-0%
  • Retail segment: Supermarkets

You might hear that everyone hates shopping at Whole Foods because of the prices, but the ACSI survey doesn’t factor price into the ratings. Everything else Whole Foods does for customers is top notch and it is one of the retailers shoppers love most.

Next: One auto parts stores leads them all.

15. O’Reilly Auto Parts (TIE)

O'Reilly Auto parts

O’Reilly beat out all the other auto stores. | WhisperToMe/Wikimedia Commons

  • Satisfaction percentage: 81%
  • Change from 2016: +/-0% (not rated in 2016)
  • Retail segment: Specialty stores

There’s a seemingly endless array of auto parts stores out there, but O’Reilly tops them all. Advance Auto Parts (79) and AutoZone (down 3% to 78) earn solid ACSI scores, but not as high as O’Reilly.

Next: Let’s meet the first of several retailers from this segment.

15. eBay (TIE)

EBay

This online marketplace literally has everything. | JasonDoiy/iStock/Getty Images

  • Satisfaction percentage: 81%
  • Change from 2016: +/-0%
  • Retail segment: Internet retail

The online retail options are endless, but eBay is the first of several internet retailers we’ll see on this list. It has more than just auctions. It’s growing marketplace makes it one of the largest internet stores out there.

Next: Finding a way to hold on.

15. Barnes & Noble (TIE)

Barnes n Noble

It’s one of the few large bookstores left. | Ablokhin/iStock/Getty Images

  • Satisfaction percentage: 81%
  • Change from 2016: +/-0%
  • Retail segment: Specialty stores

Former rival Borders is long gone, but Barnes & Noble is holding on as a book retailer. Having outstanding customer satisfaction helps it stand out as one of the most popular stores in America, and one that customers love.

Next: A fashion department store bucking the trend.

14. Nordstrom

Nordstrom

Nordstrom still makes the cut. | PaulMcKinnon/iStock/Getty Images

  • Satisfaction percentage: 81%
  • Change from 2016: +1%
  • Retail segment: Department and discount stores

The Trump boycott affected Nordstrom before it dropped Ivanka Trump’s line in early 2017. While customer satisfaction for department stores declined overall to 77%, Nordstrom managed a slight jump to be among the most loved retailers in America.

Next: Customers really love one thing about this grocery store.

13. Kroger (TIE)

Kroger

Kroger has an incredible loyalty program. | SeanPavonePhoto/iStock/Getty Images

  • Satisfaction percentage: 81%
  • Change from 2016: +2%
  • Retail segment: Supermarkets

Grocery stores don’t differ too much, but Kroger has one thing customers love that other stores don’t offer. Kroger’s customer loyalty program is the best around, according to Supermarket News. It’s one reason why Kroger makes the ACSI list.

Next: Many reasons why this supermarket is one of the most popular stores in America.

13. Hy-Vee (TIE)

Hy-Vee grocery store

The grocery chain is a hit. | Runner1928/Wikimedia Commons

  • Satisfaction percentage: 81%
  • Change from 2016: +2%
  • Retail segment: Supermarkets

Why is this Midwestern chain one of retailers shoppers love most? Well, there are several reasons. As a MarketForce study shows, Hy-Vee’s clean stores, friendly cashiers, and product availability make it a winner.

Next: An internet retailer standing apart from the rest.

11. Overstock

Overstock

Customers love the prices and the style. | Overstock via Facebook

  • Satisfaction percentage: 81%
  • Change from 2016: +3%
  • Retail segment: Internet retail

In the vast world of internet retail, one thing sets Overstock apart. Unlike Amazon and eBay, Overstock lets you pay with Bitcoins. In fact, CEO Patrick Byrne fully embraces cryptocurrencies. Those reasons don’t factor into the ACSI ratings, but Overstock’s customer satisfaction rate is one of the highest in America.

Next: An ACSI newcomer is a customer favorite.

10. Cabela’s

Cabela's World's Foremost Outfitters Opens First East Coast Retail Outlet and Museum

It’s a favorite among sports enthusiasts. | William Thomas Cain/Getty Image

  • Satisfaction percentage: 82%
  • Change from 2016: +/-0% (not rated in 2016)
  • Retail segment: Specialty stores

This outdoor gear retailer is new to the ACSI ratings, but it’s a favorite among shoppers. Competitors such as Gander Mountain and Bass Pro Shops don’t appear anywhere on the ACSI list, so it’s safe to say Cabela’s is one of the most popular stores in America and tops among outdoor gear retailers.

Next: An online retailer that knows its specialty.

7. Newegg (TIE)

Newegg

It sticks to what it knows. | Newegg via Facebook

  • Satisfaction percentage: 83%
  • Change from 2016: +/-0%
  • Retail segment: Internet retail

Give this online retailer some credit. Newegg is not trying to be anything it’s not. It knows its expertise, and it sticks to those. Computers, components, and electronics are the bread and butter, and the company did $2.3 billion in sales in 2013 by sticking to what it knows.

Next: Specialty departments set this grocer apart from the rest.

7. H-E-B (TIE)

H-E-B Market

This store is one of the best in the industry. | WhisperToMe/Wikimedia Commons

  • Satisfaction percentage: 83%
  • Change from 2016: +/-0%
  • Retail segment: Supermarkets

This Texas-based supermarket chain boasts the slogan ‘No Store Does More.’ When it comes to customer satisfaction, it’s the truth. Shoppers love the clean stores and the value, but its specialty departments are what customers really love. A MarketWatch study shows H-E-B’s specialty department services are among the best in the industry.

Next: Always one of the retailers shoppers love most.

7. Costco (TIE)

Costco

The free samples help, no doubt. | AmandaLewis/iStock/Getty Images

  • Satisfaction percentage: 83%
  • Change from 2016: +/-0%
  • Retail segment: Department and discount stores

Costco’s customer service is unparalleled, and it stocks almost everything. It’s even the best car dealer in America. No matter how it’s judged, Costco is almost always one of the most loved retailers in America. It’s the best department and discount store per the ACSI ratings, and it’s also on the list of grocery stores customers love the most with 83% satisfaction.

Next: A grocery store shoppers are obsessed with.

5. Wegmans (TIE)

Wegmans

The employees and cleanliness of stores are two things to love. | Jewel Samad/AFP/Getty Images

  • Satisfaction percentage: 84%
  • Change from 2016: +1%
  • Retail segment: Supermarkets

Why is Wegmans one of the most loved retailers in America? How much time do have? The clean stores, great prices, and friendly and knowledgeable employees are just a few reasons why people are obsessed with Wegmans.

Next: Bargains and big customer satisfaction at this retailer.

5. Aldi (TIE)

Aldi

The discount chain has incredible prices and quality. | Sean Gallup/Getty Images

  • Satisfaction percentage: 84%
  • Change from 2016: +1%
  • Retail segment: Supermarkets

Aldi doesn’t have the same selection as a mammoth supermarket, but it does have a few things that make it a customer favorite. For one, it’s one of the cheapest grocery stores in the U.S. Yet that doesn’t mean shoppers forgo quality. Across the board, it gives shoppers some of the best foods for the money, including plentiful organic and gluten-free items.

Next: The giant everyone knows.

3. Amazon (TIE)

Amazon

Amazon has everything and is always looking to innovate. | SeaStock/iStock/Getty Images

  • Satisfaction percentage: 85%
  • Change from 2016: -1%
  • Retail segment: Internet retail

You were just waiting for this one, right? Amazon is rewriting the rules of retail and is planning to take over the world in obvious and secret ways. Even with a slight dip in customer satisfaction, it remains one of the most loved retailers in America.

Next: Lots of secrets, except the quality of the food.

3. Trader Joe’s (TIE)

Trader Joe

It has awesome employees and great food. | Coast-to-Coast/iStock/Getty Images

  • Satisfaction percentage: 85%
  • Change from 2016: -1%
  • Retail segment: Supermarkets

Trader Joe’s harbors plenty of secrets, but it’s no secret how much customers love it. In addition to friendly employees, the store offers some of the best foods for the money. It has everything customers want from a grocery store, which is why it is one of the most loved retailers in America.

Next: You might not know the company, but you know the brands.

2. L Brands

Victoria's Secret

Victoria’s Secret is one of the many beloved brands. | Justin Sullivan/Getty Images

  • Satisfaction percentage: 85%
  • Change from 2016: +4%
  • Retail segment: Specialty stores

Maybe you’ve never heard of L Brands, but you probably know about Victoria’s Secret, Pink, Bath & Body Works, and Henri Bendel. Those are some of the companies under the L Brands banner. It’s 4% jump to 85% customer satisfaction makes it No. 1 among specialty retailers and No. 2 overall.

Next: The king of the hill

1. Publix

Publix

If you don’t have a Publix near you, you’re missing out. | Erik S. Lesser/Getty Images

  • Satisfaction percentage: 86%
  • Change from 2016: +2%
  • Retail segment: Supermarkets

If you been paying attention, then you’ve seen several grocery stores and supermarkets on our list so far. But no store can touch Publix. Among the most loved retailers in America, it’s No. 1 overall. Employees love it because it provides job security. It’s a customer favorite for about every reason imaginable.

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