Netflix Dominates This Share of Web Traffic

Accounting for 32.7% of peak U.S. downstream traffic, Netflix (NASDAQ:NFLX) is a major force on the Internet despite recent troubles. Real-time entertainment apps take up 60% of peak downstream traffic, up from 50% last year and Netflix (NASDAQ:NFLX) has more than half of that share.

Sandvine Intelligent Broadband Networks’ report analyzed 200 Internet service providers in 80 countries and considers the hours between 6 p.m. to 10 p.m. to be peak times. The report also noticed a shift away from PCs to access entertainment apps. Sandive found 55% of traffic volume in North America is consumed on game consoles (NASDAQ:MSFT), set-top boxes, smart TVs and mobile devices. Only 45% is being accessed by laptops or PCs. Video accounts for 32.6% of peak downstream mobile traffic, of which YouTube (NASDAQ:GOOG) is the largest contributor.

“The report comes as Netflix (NASDAQ:NFLX) recently lost 800,000 paid subscribers in its most-recent quarter. The company’s stock is now trading at less than a third of the amount it was in July,” according to Mashable Entertainment.

Here’s how Netflix stock closed the week:

  • Netflix, Inc. (NASDAQ:NFLX): NFLX shares recently traded at $63.86, down $4.64, or 6.77%. Its market capitalization is $3.35 billion. They have traded in a 52-week range of $62.90 to $304.79. Volume today was 5,434,616 shares versus a 3-month average volume of 9,521,510 shares. The company’s trailing P/E is 14.51, while trailing earnings are $4.40 per share. About the company: Netflix Inc. is an online movie rental service. The Company ships DVDs with no due dates or late fees, directly to the subscriber’s address. Netflix also provides background information on DVD releases, including critic reviews, member reviews and ratings, and personalized movie recommendations. Get the most recent company news and stock data here >>

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