Netflix (NASDAQ:NFLX) will begin selling subscriptions in the U.K. and Ireland in 2012, thus directly competing with Amazon’s (NASDAQ:AMZN) LoveFilm streaming video service. In a statement released today, Netflix said that users in the two countries will be able to watch streaming movies and television beginning early next year. Details on pricing have yet to be disclosed, nor has Netflix commented on whether it will also introduce its subscription mail-order DVD service.
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Netflix began offering streaming in the U.S. in 2007 and in Canada in 2010. This year, it expanded its services into Latin America and the Caribbean. In the U.K. and Ireland, Netflix’s streaming service will face existing competition in the form of LoveFilm, as well as from free services such as the BBC’s iPlayer, U.K. network Channel 4’s 4OD, and Seesaw.com.