Nike (NYSE:NKE) announced on Tuesday a new lightweight performance line for an array of athletes, but while it was already a big splash in New York City, the company plans to use the backdrop of the upcoming Summer Olympics in London to really promote the new products, including Nike Flyknit footwear, the Nike Hyper Elite basketball uniform, and NIKE Lunarlon footwear.
Nike President and CEO Mark Parker was surrounded by top athletes, including renowned track and field star Carl Lewis, when he made the announcement. Also in attendance were New Jersey Nets point guard Deron Williams, Indiana Fever’s Tamika Catchings, World Champion sprinters Carmelita Jeter and Walter Dix, Russian track stars Anastasiya Kapachinskaya and Sergey Shubenkov, and top U.S. Men’s Marathoner and seven-time U.S. Champion Abdi Abdirahman.
“Today we’ve unveiled technology we believe has the potential to change sports performance,” said Parker. “Nike has always been committed to bringing the best innovations to athletes at every level and we’ve done that today in a powerful way. The Nike Flyknit upper redefines the idea of running footwear: Lightweight and virtually seamless, it acts like a second skin for the foot and is precision engineered in one piece and one layer to minimize waste, dramatically changing how footwear is designed and manufactured.”
But what does that mean, and why is everyone so excited about these new products? Here are the highlights:
Nike Flynit: This running shoe includes new construction and proprietary technology. It has a featherweight, form-fitting, and seamless upper with structure and support. The entire shoe weighs 160g (5.6 ounces) for a size 9, 19 percent lighter than the Nike Zoom Streak 3, which was worn by male marathoners at the 2011 World Championships.
Nike Pro Turbo Speed suit: Nike has called this the “lightest, fastest track uniform” the company has ever produced. It was created by wind tunnel data and is said to be .023 seconds faster in the 100m from the prior track uniform. Athletes from around the world will wear the suit.
Nike Zoom Spikes: These shoes are built for runners looking for speed. The “ultra-light” Nike Zoom Superfly R4 and Nike Zoom Victory Elite spikes have an exceptional fit, protection, and NIKE’s dynamic Flywire technology, which will either loosen or tighten with the foot’s natural motion; it also helps provide support and stability.
Nike Hyper Elite Basketball Uniforms: The environmentally-friendly uniforms use an average of 22 recycled plastic bottles per uniform. The Nike Hyper Elite shorts weigh a measly five ounces and the NIKE authentic basketball jersey is the company’s lightest jersey made to date, with 96 percent polyester fabric; the shorts have 100 percent recycled polyester fabric.
Nike Hyperdunk: This basketball shoe is part of Nike’s Lunarlon Collection. It combines the advanced NIKE Flywire technology with basketball-specific NIKE Lunarlon cushioning system, creating a lightweight, supportive, durable, and breathable shoe.
Anxious consumers will find the Lunarlon Collection and Nike Basketball products available in stores on June 29, while the Nike Flyknit footwear will on sale July 27.
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