Nokia: Apple and Google Have Nothing On Us
In a blog posted to its website on Thursday, Finland-based Nokia (NYSE:NOK) made the claim that its navigation application has more quality location data than any smartphone manufacturer in the market.
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“Unlike our competitors, which are financing their location assets with advertising or licensing mapping content from third parties, we completely own, build and distribute mapping content, platform and apps,” the company said.
In support of its assertions, Nokia included a comparison of the Lumia 920’s mapping service with the Samsung (SSNLF.PK) Galaxy’s Google (NASDAQ:GOOG) Maps and the iPhone 5’s new Apple (NASDAQ:AAPL) created maps. The comparison judged the different services in seven categories, ranging from orientation to turn-by-turn navigation. Nokia claimed to have the better product in most if not all the categories. Its application, known as Nokia Drive, offers turn-by-turn navigation in more than 110 countries, compared to Google’s 39 and Apple’s 56, and works without a data connection unlike the other smartphones.
The Nokia blog followed its comparison with a quote from Canalys senior analyst Tim Shepherd, “Nokia’s suite of location-aware apps and services on its new Lumia devices put it in a clear lead over its competitors in terms of the depth, breadth and integration of the mapping, navigation and transport experiences it can offer.”
But Nokia’s claims are based in fact. The mobile phone manufacturer leads the mapping business: Yahoo’s (NASDAQ:YHOO) maps are powered by Nokia and the Drive application will be included with all smartphones running Microsoft’s (NASDAQ:MSFT) Windows 8. Apple, whose iPhone 5 is slated to sell as many as 10 million units this weekend, has had problems with the new map application it developed to replace Google Maps. Its service has less detail than its predecessor and misidentifies cities.
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