Nokia Takes the First Shot Over Apple and Google’s Bows

Nokia (NYSE:NOK) unveiled smart phones Lumia 800 and Lumia 710 today running on Microsoft’s (NASDAQ:MSFT) Windows Phone operating system, seeking to refurbish its image as a Smartphone maker.

According to Chief Executive Stephen Elop, “it’s a new dawn for Nokia (NYSE:NOK). Eight months ago, we shared our new strategy and today we are demonstrating clear progress of this strategy in action … We’re driving innovation throughout our entire portfolio, from new Smartphone experiences to ever smarter mobile phones.”

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Key features of the phones include Maps, navigation and location tool and Mix Radio, an unlimited music streaming service. Physically the Lumia 800 looks similar to the recent Nokia N9 with some extra buttons.

According to Geoff Blaber, analyst at CCS Insight in London, “it’s a remarkable achievement, and they’ve done it in eight months … But we need to keep this in perspective. This is the start of a journey for Nokia (NYSE:NOK) and the real test will be building out the portfolio and differentiating these phones.”

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