NVIDIA Strikes Potentially Lucrative Deal With This Gaming Company

Cloud gaming is getting a boost thanks to a new deal between NVIDIA Corp. (NASDAQ:NVDA) and Gaikai, a cloud gaming company.

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Cloud games made by companies like Gaikai and OnLive have been gaining popularity thanks to affordable pricing and impressive quality. Gaikai’s partnership with NVIDIA will allow the game-maker to use both Kepler and CUDA, which allows for dedicated video encoding.

According to NVIDIA, the technology available on the GRID card, two Kepler GPUs and CUDA’s H.264 real time video encoding, is more efficient and will ultimately use less energy and take strain off CPUs. NVIDIA also says that its speedy streaming technology cuts lag time down to 10 milliseconds.

The future of the partnership may include the use of Smart TVs and Android Devices. NVIDIA and Gaikai recently tested a virtual console that streams games to a Smart TV via a wireless game pad. Game developers expected to utilize the virtual console include Epic Games and Capcom.

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