Online Gamers are Gold for Activision and Electronic Arts
Roughly 10 million gamers are reportedly going all out in the game Battlefield 3 according to Raptr gamer social network, measured in number of hours played. According to the analysis and survey, Battlefield 3 (NASDAQ:ERTS) is shooting down Call of Duty Modern Warfare 3 (NASDAQ:ATVI). Raptr tracks actual game play data from its 10 million users. It compared that data with a survey of 6,000 participants in its Battlefield vs. Call of Duty showdown promotion.
During the first week, Xbox 360 (NASDAQ:MSFT) players logged 17 percent more play time, or 20.45 hours, on Modern Warfare 3, compared to 17.37 hours on Battlefield 3. On the other hand, four out of five Raptr users said they preferred to play Battlefield 3 over Modern Warfare 3. Modern Warfare 3 users have logged more total hours in their first week after launch than Battlefield 3 (though Battlefield 3 was plagued with connectivity problems during launch) users have logged in the past three weeks.
Raptr reports that play data collected from its gamer network shows the Call of Duty franchise still dominates the $5 billion first-person shooter market when it comes to online play. For the first time ever for any franchise, three Call of Duty games were in the top 10 play-time charts on Raptr.
On average, Call of Duty players play the game for 60 to 70 hours. This year, Activision is finally trying to monetize those extra hours of play by coming up with its premium subscription for the Call of Duty Elite service, but the news isn’t great for EA (NASDAQ:ERTS), which made a major attempt to unseat Activision Blizzard (NASDAQ:ATVI) with Battlefield 3.
“Still, it’s clear who is losing users to the rival game. About 53 percent of Battlefield 3 users are playing Modern Warfare 3 on the Xbox 360, compared to just 31 percent of Call of Duty players who are playing Battlefield 3. In the first week of play, Modern Warfare 3 stole more play time from Battlefield 3 than from any other game. About 80 percent of respondents felt that Call of Duty generates more hype through its marketing than Battlefield does,” according to Venture Beat.