Online Marketing Software Stocks On Watch: Tech Business Review

Shares of Constant Contact (NASDAQ:CTCT) are down more that 25 percent in afternoon trading (and have been all day), following the company’s third quarter results, and are taking online marketing software peers along for the ride, though not that far. It wasn’t so much the quarter report that is sinking CTCT, but the fourth quarter guidance for revenue of between $65.2 million and $65.5 million, that is doing the damage along with earnings per share estimates of 14 to 16 cents against a consensus of $67.5 million and 18 cents, respectively. On its conference call, the firm blamed the inability to convert the trial users of its e-mail marketing. Stocks of its peers include Eloqua (ELOQ), Responsys (NASDAQ:MKTG), ExactTarget (ET), and Bazaarvoice (BV).

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