Oracle Continues to Pursue Big Data Sector

Oracle (NASDAQ:ORCL) is announcing the availability of its Big Data Appliance (BDA), a high-end solution for the fast-growing analytics market. Like Oracle’s Exadata and Exalogic machines, the product features an integrated package of hardware and software out of the box.

“Oracle Big Data Appliance, in conjunction with Oracle Exadata, Oracle Exalytics and Oracle Exalogic Elastic Cloud, offers the broadest, most integrated product portfolio to help customers acquire and organize diverse data types, and then analyze them alongside existing enterprise data to discover new insights and make the most informed decisions,” said Cetin Ozbutun, vice president, Data Warehousing Technologies, Oracle.

Initial reactions to BDA were mixed. Analyst Scott Tiazkun, director at Pierre Audoin Consultants said, “SAP’s (NYSE:SAP) HANA is an analytics appliance, database and an applications platform all in one. Data is stored in columns (not records), and runs queries under standard SQL, so it can fit under any relational database. Specifically, large customers can get exceptionally fast reporting from usage of HANA. This is because HANA is an in-memory appliance, and all of the data sits within the memory of the application itself. So the calculation engine for analytics also sits in-memory and calculates and crunches numbers in-memory.”

However, Larry Dignan thinks its lower-than-expected price means Oracle is serious. In an interview, George Lumpkin, vice president product data warehousing at Oracle, said the company wanted to be aggressive with pricing. “We recognize the market we’re competing in and what competitors may be offering,” said Lumpkin. “We had to be competitive.”

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