Over a Billion Served: Facebook’s Summer Forecast
According to iCrossing’s analysis, Facebook will have over 1 billion users by this summer. Currently, the social media site has over 800 million active users. Data from 2006-2008 showed Facebook growing at an exponential rate. Recent data suggests it is growing in a linear trend, but Google Plus (NASDAQ:GOOG) is also making inroads as Facebook’s first real competitor.
Facebook’s growth has decreased in some places such as the U.S. and the U.K., yet developing markets in countries like India and Brazil are showing extensive growth. In the last nine months, India grew from 22 million users to 36 million and Brazil went from 13 million to 30 million. Both are large countries with millions of potential Facebook users. Only 3 percent of India’s population is on Facebook and 16 percent of Brazil’s. Meanwhile, 49 percent of America’s population and 47 percent of the U.K.’s population are using Facebook.
Facebook is gradually improving its capability to monetize the site. Ad Age said Facebook’s CPM ad rates rose 60 percent last year, while its cost per click rates rose 30 percent. eMarketer predicts Facebook will produce $4.27 billion in revenue this year with $3.8 billion coming from advertising.