Pandora’s Strides to Ward Off Spotify

Pandora (NYSE:P) believes on-the-go music will decide which personalized Internet radio becomes the bigger hit. The company added two more auto brands to its list of 16 partners that will integrate the music service into their vehicles. Nissan’s 2013 Altima and most 2013 models of Suzuki will feature built-in capabilities to play music through the user’s Pandora account. While the Altima will connect through a paired iPhone running the Pandora application, the radio will come through a factory-installed Garmin (NASDAQ:GRMN) unit on Suzuki vehicles.

Both systems will support Pandora functions such as thumbs-up and thumbs-down for song approval or disapproval, as well as the option of skipping a track.

The Suzuki-Garmin system will also incorporate voice-activated controls. “Our built-in voice command technology makes it easy for drivers to control Pandora’s features from the in-dash radio of their vehicle,” said Matt Munn, Garmin’s automotive managing director.

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