Pandora POPS 5% to Lead 5 Social Media Stocks Now

Facebook, Inc. (NASDAQ:FB) will introduce its real time bidding service named Facebook Exchange for advertising on the site. This is similar to the tactics of Google (NASDAQ:GOOG) and other web companies to target ads to certain customers, Bloomberg reports. The shares traded up $0.56 (2.05%) recently at $27.82.

Investing Insights: Is Facebook’s P-E Ratio SKY HIGH for Tempted Investors?

Groupon, Inc. (NASDAQ:GRPN): Following Ascendant Capital’s slashing of Groupon’s 2012 EPS estimate and the lowering of its price target to $8, Groupon sells off  in the direction of its post-IPO lows. The Firm shows concerns regarding forex issues, such as the weak euro, and increasing refund reserves, which was the main issue in Groupon’s Q4 restatement. The shares traded down $0.26 (2.4%) recently at $9.34.

Pandora Media, Inc. (NYSE:P) announced a program allowing local media companies to sell Pandora inventory along with their own advertising products. This is an effort to assist local advertisers into utilizing mobile advertising in order to reach on-the-go consumers. The Pandora Local Reseller Program is a continuation of Pandora’s larger local sales strategy intended for the extension of its reach to secondary and tertiary markets. There are mover 800 local advertising campaigns planning to run within the year, 100% more than 2 months ago. The shares traded up $0.50 (5.05%) recently at $10.40.

Zynga, Inc. (NASDAQ:ZNGA) rallies a little following Morgan Stanley’s joining of a group of firms defending the company’s large selloff. Morgan Stanley, along with others, predicts new game releases and the conclusion of Zynga’s IPO lockup expirations will give shares a lift. As of May 31, 35% of Zynga’s float was shorted. The shares traded up $0.03 (.59%) recently at $5.07.

Yelp, Inc. (NYSE:YELP)plans to begin placing content on Bing Local search pages. This will be called “Powered by Yelp” and will begin today with total U.S. availability within the next few weeks. Yelp will include content such as: review snippets, photos, business attributes, etc. To U.S. Bing users, the content will be featured mostly on relevant Bing Local pages, connecting consumers with businesses near them. The shares traded down $0.02 (.10%) recently at $19.80.

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