Paramount, Universal and Disney Dole Out the Big Bucks for Super Bowl Ads
Paramount (NYSE:VIAB), Universal and Disney (NYSE:DIS) have all announced that they will run commercials for upcoming films during this year’s Super Bowl. The Super Bowl will be broadcast on NBC (NASDAQ:CMCSA), a sibling company of Paramount and Universal. All though none of the production companies have disclosed which films they will be promoting, there is speculation.
The LA Times reports that the three movies’ trailers that will most likely interrupt our football viewing will be Disney’s John Carter, Paramount’s G.I. Joe: Retaliation, and Universal’s Battleship. Relativity Media announced on Tuesday that it, too, will be utilizing the Super Bowl’s big audience to promote its military action film, Valor.
Sony Pictures (NYSE:SNE), 20th Century Fox (NASDAQ:NWSA), Warner Bros. (NYSE:TWX) and Lionsgate (NYSE:LGF) will not be doling out the big bucks to make an appearance during the game. Super Bowl ads are estimated to cost $4 million for a 30-second slot of time according to the LA Times. Relativity Media is hoping for a repeat performance as its Super Bowl advertised Limitless claimed a top spot at the box office when it opened last March.