PepsiCo and 4 Consumer Staple Stocks Selling Off Now: PEP, RAI, FO, NWL, SEB

Through most of the trading day on Friday, September 16, 2011, these stocks are bringing down the Consumer/Non-Cyclical (NYSE:XLP) sector. Long time Wall St. Cheat Sheet readers know to watch stock prices because Technicals on the Stock Chart are Strong’ is one of the ‘T’s in our CHEAT SHEET investing framework.

Shares of PepsiCo Inc. (NYSE:PEP) are trading at $62.29, down 89 cents (-1.5%) from the previous close of $63.22. PepsiCo, Inc. is a global company that manufactures a variety of salty, convenient, sweet and grain-based snacks, carbonated and non-carbonated beverages and foods.

Stock Price Performance: From June 21, 2011, to September 15, 2011, the stock price had fallen $5.16 (-7.5%) from $68.38 to $63.22. The stock price saw one of its best stretches over the last year between August 10, 2011 and August 17, 2011 when shares rose for six straight trading days, rising 7.1% (+$4.26). It saw one of its worst periods between July 7, 2011 and July 18, 2011 when shares fell for eight straight trading days, falling 3.6% (-$2.50).

Reynolds American, Inc. (NYSE:RAI) is among the price losers in the sector. Its shares are trading at $37.73, which is 36 cents (-0.9%) below the previous close of $38.06. Reynolds American, Inc. manufactures cigarettes and other tobacco products in the United States.

Stock Price Performance: From August 17, 2011, to September 15, 2011, the stock price had risen $3.21 (9.2%) from $34.85 to $38.06. The stock price saw one of its best stretches over the last year between March 16, 2011 and March 30, 2011 when shares rose for 11 straight trading days, rising 10.6% (+$3.36). It saw one of its worst periods between March 8, 2011 and March 16, 2011 when shares fell for seven straight trading days, falling 5.2% (-$1.72).

Fortune Brands, Inc. (NYSE:FO) stocks are trading at $57.65. This is 18 cents (-0.3%) below the previous close of $57.82, making the company one of the biggest price losers in the sector today. Fortune Brands, Inc. manufactures and sells distilled spirits, home and hardware products and golf products.

Stock Price Performance: From June 21, 2011, to September 15, 2011, the stock price had fallen $6.17 (-9.6%) from $63.99 to $57.82. The stock price saw one of its best stretches over the last year between August 25, 2011 and August 31, 2011 when shares rose for five straight trading days, rising 6.8% (+$3.63). It saw one of its worst periods between February 4, 2011 and February 15, 2011 when shares fell for eight straight trading days, falling 2.5% (-$1.56).

Newell Rubbermaid Inc. (NYSE:NWL) is among the price losers in the sector. Its shares are trading at $13.02, which is 6 cents (-0.5%) below the previous close of $13.08. Newell Rubbermaid Inc. markets consumer and commercial products, including housewares, hardware and home furnishings.

Stock Price Performance: From July 20, 2011, to September 15, 2011, the stock price had fallen $2.44 (-15.7%) from $15.52 to $13.08. The stock price saw one of its best stretches over the last year between December 13, 2010 and December 21, 2010 when shares rose for seven straight trading days, rising 4.8% (+83 cents). It saw one of its worst periods between July 7, 2011 and July 14, 2011 when shares fell for six straight trading days, falling 5.4% (-87 cents).

Seaboard Corporation (AMEX:SEB) is among the price losers in the sector as its stock price is $2184.98, down $34.02 (-1.5%) from the previous close of $2219. Seaboard Corporation and its subsidiaries is a diversified international agribusiness and transportation company.

Stock Price Performance: From July 20, 2011, to September 15, 2011, the stock price had fallen $381 (-14.7%) from $2600 to $2219. The stock price saw one of its best stretches over the last year between March 15, 2011 and March 31, 2011 when shares rose for 13 straight trading days, rising 20.5% (+$411). It saw one of its worst periods between April 29, 2011 and May 9, 2011 when shares fell for seven straight trading days, falling 4.1% (-$99).