Preview: Your Cheat Sheet to Google Earnings

Markets are on shaky ground after tech couldn’t rally on strong Apple (NASDAQ:AAPL) earnings. Can Google (NASDAQ:GOOG) save the day?

Rather than enter the earnings release blind, here’s Your Cheat Sheet to Google’s Earnings:

Earnings Expectations: Analysts expect earnings of $8.06 a share on revenues of $6.1 billion.

Outlook: Google’s outlook for 2011 will be based on whether the advertising climate is starting to improve generally — and more ad dollars will pile online specifically.

Keys to a Successful Earnings Announcement: Investors will be looking for the following:

  • Ads: An ad division recovering at pace or better than the economy.
  • Android: News that Android phones and apps were the MUST HAVE products for the holiday season.
  • Youtube: Increased monetization of the world’s largest video site.
  • Google TV: An indication that media companies are willing to give Google TV access to their websites or on-demand content.
  • China: Anything that indicates Google could better compete in the world’s biggest market.

Insider Activity: Wall St. Watchdog says insider activity is slightly negative.

Competitors: Apple (NASDAQ:AAPL), Yahoo (NASDAQ:YHOO), Microsoft (NASDAQ:MSFT), eBay (NASDAQ:EBAY), Amazon (NASDAQ:AMZN), Bidu (NASDAQ:BIDU), Oracle (NASDAQ:ORCL), Research in Motion (NASDAQ:RIMM), and AOL (NYSE:AOL).

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