Procter & Gamble and 4 Consumer Staple Stocks Down in an Up Market: PG, KO, PM, ADM, LO

Through most of the trading day on Friday, September 23, 2011, these stocks are bringing down the Consumer/Non-Cyclical (NYSE:XLP) sector. Long time Wall St. Cheat Sheet readers know to watch stock prices because Technicals on the Stock Chart are Strong’ is one of the ‘T’s in our CHEAT SHEET investing framework.

Procter & Gamble Co. (NYSE:PG) is one of the sector losers in price. Its shares are trading at $60.74, down 36 cents (-0.7%) from the previous close of $61.17. Procter & Gamble Co. sells and markets consumer products such as pharmaceuticals, cleaning supplies, personal care, and pet supplies in more than 180 countries.

Stock Price Performance: From September 16, 2011, to September 22, 2011, the stock price had dropped $3.16 (-4.9%) from $64.33 to $61.17. The stock price saw one of its best stretches over the last year between April 21, 2011 and May 4, 2011 when shares rose for nine straight trading days, rising 5.9% (+$3.69). It saw one of its worst periods between July 21, 2011 and August 4, 2011 when shares fell for 11 straight trading days, falling 7.6% (-$4.91).

The Coca-Cola Company (NYSE:KO) stocks are trading at $67.01. This is 88 cents (-1.2%) below the previous close of $67.82, making the company one of the biggest price losers in the sector today. Coca-Cola is a leading manufacturer of nonalcoholic beverage concentrates and syrups.

Stock Price Performance: From September 16, 2011, to September 22, 2011, the stock price had dropped $3.41 (-4.8%) from $71.23 to $67.82. The stock price saw one of its best stretches over the last year between June 24, 2011 and July 7, 2011 when shares rose for nine straight trading days, rising 5.9% (+$3.79). It saw one of its worst periods between May 19, 2011 and May 27, 2011 when shares fell for seven straight trading days, falling 2.9% (-$1.93).

Shares of Philip Morris International Inc. (NYSE:PM) are trading at $63.53, down 66 cents (-1%) from the previous close of $64.19. Philip Morris International, Inc. is the holding company whose subsidiaries and affiliates manufacture and sell cigarettes and other tobacco products in markets outside the U.S.

Stock Price Performance: From July 27, 2011, to September 22, 2011, the stock price had fallen $6.81 (-9.5%) from $71.77 to $64.96. The stock price saw one of its best stretches over the last year between February 10, 2011 and February 24, 2011 when shares rose for 10 straight trading days, rising 5.3% (+$3.06). It saw one of its worst periods between August 29, 2011 and September 6, 2011 when shares fell for six straight trading days, falling 3.8% (-$2.69).

Archer Daniels Midland Co. (NYSE:ADM) stocks are trading at $25.19. This is 22 cents (-0.9%) below the previous close of $25.41, making the company one of the biggest price losers in the sector today. Archer Daniels Midland is a processor of oilseeds, cocoa, corn, wheat and other feedstuffs. The company also manufactures vegetable oil and protein meal, corn sweeteners, flour, ethanol, biodiesel and other food and feed ingredients.

Stock Price Performance: From July 27, 2011, to September 22, 2011, the stock price had fallen $5.42 (-17.6%) from $30.83 to $25.41. The stock price saw one of its best stretches over the last year between January 4, 2011 and January 19, 2011 when shares rose for 11 straight trading days, rising 11.7% (+$3.49). It saw one of its worst periods between May 9, 2011 and May 24, 2011 when shares fell for 12 straight trading days, falling 8.8% (-$2.97).

Lorillard, Inc. (NYSE:LO) is among the price losers in the sector. Its shares are trading at $105.53, which is $1.07 (-1.1%) below the previous close of $106.65. Lorillard manufactures and sells cigarettes and tobacco under the brand names of Newport, Kent, True, Maverick, and Old Gold.

Stock Price Performance: From September 16, 2011, to September 22, 2011, the stock price had dropped $5.15 (-4.6%) from $111.80 to $106.65. The stock price saw one of its best stretches over the last year between April 18, 2011 and May 3, 2011 when shares rose for 11 straight trading days, rising 10% (+$9.52). It saw one of its worst periods between September 24, 2010 and October 4, 2010 when shares fell for seven straight trading days, falling 3.3% (-$2.56).