Research In Motion Gets Desperate with Playbook Pricing
Just in time for holiday shopping, Research In Motion Limited (NASDAQ:RIMM) announced they have temporarily dropped the price of the BlackBerry PlayBook tablet.
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RIM launched the tablet earlier in the year with a $499 price tag. The price declined as low as $299 in September from retailers’ credits and rebates and now, it will drop to $199. The company shared the news via Twitter and said the lower price will take effect at “select” U.S. and Canadian retailers for a “limited time only.”
According to the tablet’s Web site, the retailers offering the discount include Best Buy (NYSE:BBY), Wireless Giant, Staples (NASDAQ:SPLS), OfficeMax (NYSE:OMX), Office Depot (NYSE:ODP), Radio Shack (NYSE:RSH) and Wal-Mart (NYSE:WMT). The company hasn’t announced the effective date yet and the retailers’ sites haven’t reflected the cut; however, reports have said it could be on Black Friday, according to a CNET article.
The tablet has struggled in its short life in part because it’s not integrated with the BlackBerry email and messaging services. The company has also faced a number of problems this year including its recent worldwide outtages and the delay of its QNX-based OS.
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