These American Restaurants Are Failing to Attract Customers

2. Subway

A classic footlong at Subway

A classic footlong at Subway | Joe Raedle/Getty Images

Sign of the end: more than 900 locations closed

After traffic fell 25% over the past five years, the pioneers of the footlong resorted to closing 909 restaurants in 2017. This came after a lackluster attempt to attract customers with new, healthier sandwiches and hiring new management to soften the company’s PR blows.

Subway is remodeling its stores and rolling out a $5 footlong deal in early 2018. Over 400 franchise owners have petitioned to stop the latter promotion, claiming the sales tactic has decimated their profits.

Next: This restaurant is trying to recover from a major data breach.

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