These American Restaurants Are Failing to Attract Customers

With declining sales and customers opting for delivery, it’s no wonder many restaurants are hitting the skids. When customers do sit down to a meal, many prefer local spots. Some franchises, such as Red Lobster, are winning the battle, while the following American restaurants are on the brink of collapse. One once-popular burger chain faces declining sales and massive closures (No. 10).

1. IHOP

IHOP International House of Pancakes

This pancake chain confused everyone in 2018. | Wolterk/ iStock/ Getty Images

  • Year founded: 1958
  • Sign of the end: IHOP will close 30-40 locations in 2018.

Did you hear IHOP is changing its name to IHOb? If so, the restaurant’s fake-news marketing campaign worked, as it announced its switch from a “P” to “B” in honor of its new menu item: burgers. In an effort to expand beyond breakfast, IHOP offers nearly 10 burgers, but it hasn’t helped actual profits so far. It faces 10 straight quarters of declining customer traffic, according to Business Insider.

Next: The all-you-can-eat concept isn’t appealing anymore.

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