Retail Chief Marketing Officers to Raise Facebook Ad Budgets and 2 Other Hot Stocks to Watch
Facebook Inc. (NASDAQ:FB): Current price $50.63
The predictive lifetime value firm Nanigans Inc. has announced the release of a benchmark report for retailers who place their ads on Facebook. The report gives support for retail chief marketing officers to raise Facebook advertising budgets into the upcoming shopping season, highlighting strong engagement and return with retailers achieving 3.75X higher click-through rates than one year ago, and averaging 152-percent return-on-investment.
Nanigans Chief Operations Officer Marc Grabowski observed that, “Incremental sales have become core to retailer Facebook advertising goals, and measuring the true ROI of these efforts is being increasingly demanded. While every retailer has a unique customer base and their results and strategies vary, we’re excited to offer a benchmark report specific to the sector with meaningful metrics and actionable strategy recommendations.”
MGIC Investment Corp. (NYSE:MTG): Current price $8.30
On Wednesday, MGIC reported net income for the quarter ended September 30 of $12.1 million versus a net loss of $246.9 million year-over-year. Diluted earnings per share was 4 cents, compared to diluted loss per share of $1.22 for the same quarter in 2012. The net loss for the first nine months of 2013 came to $48.4 million, versus a net loss of $540.4 million for the same period last year. Shares are up more than 14 percent today in very heavy trading.
Alcatel-Lucent (NYSE: ALU): Current price $3.64
Alcatel has unveiled major improvements to its enterprise solutions portfolio, with the intro of its Unified Access approach for wired and wireless networks alike. The rapid proliferation of mobile devices and utilization of multimedia services among employees has led to new challenges for enterprises and IT managers. Multiple operating systems, adoption of cloud, and dynamic network demand is surpassing the capabilities of separate stand-alone IT tools and systems. Moreover, many enterprise networks have not kept up with the need to deliver secure and dynamic services to user communities.
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