Rovio’s Angry Birds Hits a New Record

Rovio’s Angry Birds game set a new game record today by hitting 500 million downloads in less than two years since its release. “It’s more than any game ever before,” Rovio’s marketing chief Peter Vesterbacka announced at a conference today. The game has topped charts since its release in December of 2009, which is a rare feat in the gaming world. To put things in perspective, the top selling console video game — Activision’s (NASDAQ:ATVI) Call of Duty: Black Ops — only sold 10 million copies. The legendary original Super Mario Bros has sold over 40 million copies.

Investing Insights: Is There Hope for the Video Game Industry?

The bird game has been such a sensation the company has begun to expand into merchandise such as apparel and toys. The firm has even begun planning to get Angry Birds on the big screen.

“Earlier this year, Rovio raised $42 million from venture capital firms in an investment co-led by Accel Partners, which previously backed Facebook and Baidu, and Skype founder Niklas Zennstroem’s venture capital firm Atomico Ventures,” reports Reuters. Rovio was founded by three students who won a game design competition sponsored by Hewlett-Packard and Nokia Oyj in 2003.

Don’t Miss: Media Biz Earnings Cheat Sheet: A Deep Dive into the Business Activity of TWX, AOL, and CMCSA.