Rovio: Angry Birds is Just the Beginning of This Run, Baby

Finnish gaming firm Rovio is planning to launch five new Angry Bird games this year, beginning with Angry Birds Spaces in March.  Rovio is expecting a boost in growth with the release of Angry Bird Spaces, its Asian expansion, and a deal with Facebook.

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The objective of the Angry Birds game is to use a slingshot to hit pigs that try to steal the bird’s eggs. The original Angry Birds has been downloaded more than 700 million times since its launch in 2009, helping Rovio grow into a $9 billion company.

Rovio is certainly pleased with its growth on Facebook, but is seeking to increase the number of players on the social network to the tens of millions. Rovio is also looking to open an Angry Birds branded retail store in China in a few months.

Rovio executives have said that the company is in no rush to go public, but would likely seek an initial public offering in New York or Hong Kong.

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To contact the reporter on this story: Diallah Haidar at

To contact the editor responsible for this story: Damien Hoffman at