Samsung Statement About Smart TVs, Not So Smart

Samsung’s AV product manager may be eating humble (Apple) pie in front of his 59-inch plasma 1080p screen in the years to come. In a bold statement, Chris Mosely said in an interview today that “TVs are ultimately about picture quality. Ultimately. How smart they are…great, but let’s face it that’s a secondary consideration.”

Mosely took a direct dig at Apple (NASDAQ:AAPL), saying “they don’t have 10,000 people in R&D in the vision category.” While picture quality is important, Mosely’s not seeing the bigger picture. With TV sales down and picture quality reaching a price point plateau for the foreseeable future, TV companies are, in fact, realizing that it’s not the screen itself, but what’s on the screen that counts and how you interact with it.

This means Samsung, Sharp and Sony (NYSE:SNE) need to step up to the plate and develop their own Roku-like devices and software or lean on folks like Apple — the very company Mosely mocked — for those features.

Here’s how shares of these TV companies are trading now:

Apple Inc. (NASDAQ:AAPL): AAPL shares recently traded at $509.46, up $6.86, or 1.36%. They have traded in a 52-week range of $310.50 to $503.83. Volume today was 16,361,267 shares versus a 3-month average volume of 12,470,400 shares. The company’s trailing P/E is 14.50, while trailing earnings are $35.14 per share.

Sony Corporation (NYSE:SNE): SNE shares recently traded at $19.13, down $0.35, or 1.8%. They have traded in a 52-week range of $16.16 to $36.97. Volume today was 1,245,532 shares versus a 3-month average volume of 1,339,230 shares. The company’s trailing earnings are $-7.58 per share.