Sorry, RIM, A Wireless Keyboard Just Won’t Cut It
Research in Motion (NASDAQ:RIMM) is desperately trying to pull in new buyers by introducing a wireless keyboard for its PlayBook tablet. The $119.99 accessory was revealed on Tuesday and includes a convertible case to hold both the keyboard and tablet. RIM is hoping that its keyboard and integrative trackpad will boost productivity by using the hardware with a remote PC access service, such as Citrix Receiver.
The concept is good in theory, but not in practice. The keyboard’s price tag is too close to that of the $200 PlayBook. And even if consumers or private enterprises were interested in purchasing the keyboard, RIM has only shipped around one million PlayBook devices, making it difficult to turn a profit off of any accessory any time soon.
Undoubtedly, it will be challenging for RIM to sell a $120 accessory to consumers. It’s even more unlikely that the keyboard will generate more PlayBook customers. The simple fact is RIM did not enter the tablet war with a complete product, and its desperate attempts to stay in the tablet game are seriously misdirected.
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