Sprint Nextel Corporation (NYSE:S) is planning to offer Apple’s (NASDAQ:AAPL) iPhone 5 next month with unlimited data service plans to differentiate itself from AT&T Inc. (NYSE:T) and Verizon Wireless (NYSE:VZ), according to a report by Bloomberg.
Sprint is planning to start selling the latest version of the smartphone in mid-October, according to people familiar with the development. By offering unlimited data service for a flat fee, Sprint could draw customers away from AT&T and Verizon Wireless.
Investing Insights: Steve Jobs Prepares to Deliver a New Catalyst for Apple’s Stock.
The company already offers unlimited data plans for Research In Motion’s (NASDAQ:RIMM) BlackBerry smartphones and HTC Corp.’s Evo, which operates on Google Inc.’s (NASDAQ:GOOG) Android operating system.
Sprint shares are marginally higher in trading today. At last check, the stock was trading 0.29% higher at $3.49. Sprint shares fell 17.31% so far this year.