In April, Starbucks (NASDAQ:SBUX) missed global sales forecasts, mainly due to a downturn in Europe. But it’s lost no time getting its house in order, announcing a number of management changes aimed primarily at speeding up the decision-making process within the company, and accelerating innovation and growth.
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Arthur Rubinfeld was named chief creative officer and president, Global Development and Evolution Fresh Retail. Annie Young-Scrivner was named executive vice president and president, Starbucks Canada. Colin Moore was appointed senior vice president, Enterprise Optimization. And Craig Russell was named senior vice president, Global Coffee.
“As we continue to sharpen our focus and strengthen our three-region operating model, local relevancy and speed of decision making are two critical requirements we must deliver so that we can seize opportunities,” said Howard Schultz, Starbucks chairman, president and CEO.
“We will never rest when it comes to coffee innovation and elevating the overall coffee experience for our customers. The leadership moves we announced today will enable us to more swiftly position ourselves for the exciting opportunities ahead while never losing sight of the fact that we are a global brand with a rich heritage in coffee, long-standing values, and the responsibility to use our scale for good.”
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