SUPERVALU and Urban Outfitters Top Biggest Stock Price Decliners in Today’s Trading

The markets were flat on Wednesday, yet some companies had the misfortune of major percentage declines in trading action. Here were the five worst stock performers in terms of percentage loss today:

Big losers:

Hecla Mining Company (NYSE:HL): Hecla Mining plunges rapidly after dropping its forecast for 2012 silver production from to 9.5 million to 7 million ounces. The outlook change came as its Lucky Friday silver mine was shut down by the Mine Safety and Health Administration. Activities at the mined had ceased since November. The shares closed at $4.61, down $1.23 or 21.06 percent. Their 52-week trading range has been $4.82 to $11.08.

Urban Outfitters, Inc. (NASDAQ:URBN): Citi cuts Urban Outfitters from buy to sell and cuts deeper changing target from $34 to $20.  Citi said there was “too much management flux” and “not enough merchandise traction.” Yesterday’s announcement that Urban is replacing its chief executive office sent shares down 16.35 percent to $24.60. The shares closed at $23.93, down $5.48, or 18.63 percent. Their 52-week trading range has been $21.47 to $39.26.

Questcor Pharmaceuticals, Inc. (NASDAQ:QCOR): E-mail sends Questcor Pharmaceuticals into a nosedive. TheStreetSweeper e-mailed members about a two-part report questioning marketing and business practices of the company.  The first segment will be released early next week.  The shares closed at $35.34, down $6.2, or 14.93 percent. Their 52-week trading range has been $12.16 to $45.95.

SUPERVALU INC. (NYSE:SVU): Deutsche Bank downgrades SuperValu. After review SVU’s third quarter fiscal report, analysts cited slowing growth, pricing pressure, and tough upcoming comparables, as they downgraded from Buy to Hold and cut target to $7.50. The shares closed at $7.34, down $1.05, or 12.51 percent. Their 52-week trading range has been $6.26 to $11.77.

Hill-Rom Holdings, Inc. (NYSE:HRC): Hill-Rom declines after warning revenues will be below consensus.  The company projects first quarter revenues down from consensus of $393.1 million to $381 million (+2 percent year-over-year) and earnings-per-share (NYSE:EPS) down from consensus of $0.56 to $0.52-$0.53.  The company expects fiscal year 2012 growth of only 2 to 3 percent and EPS of $2.45-$2.50 below the consensus of 4.8 percent growth and $2.52. The shares closed at $30.50, down $3.99, or 11.57 percent. Their 52-week trading range has been $26.90 to $48.80.

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To contact the reporter on this story: Jim Wilkerson at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com