Tech Biz Recap: Microsoft’s New PILOT Program, Groupon’s FAN

Microsoft (NASDAQ:MSFT) launches a pilot program, in which it will offer subscriptions to Xbox at Best Buy (NYSE:BBY) stores and selected GameStop (NYSE:GME) outlets, at the same $99 pricing plan available in its own stores. From this, it can be gathered that MSFT is increasing its stake in adapting the subscription-based model, where it will make up subsidized up-front hardware costs in the long term.

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Groupon (NASDAQ:GRPN) shares are rebounding Tuesday following an upbeat appraisal by Benchmark, in which it was contended that the firm’s recent successes in cutting the growth of its spending on marketing, can continue at least for now. Also mentioned was Groupon’s too-low valuation on an earnings before taxes, interest and depreciation basis, and also that worries of worsening deal terms and margins are unfounded due to its scale and brand.

Can Harry Potter save Sony (NYSE:SNE)? The firm hopes that a partnering with J.K. Rowling, in which an interactive title called “Book of Spells” for Sony’s new “Wonderbook” accessory will be created, will do the magic. Sony’s PlayStation 3 Move motion controller will enable readers to ‘cast spells’ similar to those used by the Rowling super character.

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