Tech Biz Rewind: Activision Goes EAST, Microsoft and BING

As was widely expected, Activision (NASDAQ:ATVI) says that it is joining with the Chinese Internet messaging and gaming major Tencent (TCEHY.PK), in order to provide an online version of Call of Duty to Chinese gamers. This game will be without fee, and should be monetized through purchases of virtual goods. At the same time, ATVI’s competitor Electronic Arts (NASDAQ:EA) is partnering with Tencent to bring The Sims Social to China.

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Oracle (NASDAQ:ORCL) can not prevent its software licenses from being re-sold, says a European Union court, including the case in which software has been downloaded rather than sold via disc. This ruling might well contribute more pressure to Oracle’s near-term European sales, since firms in the region seek ways to reduce information tech expenditures within a bleak macro environment.

Has the time come for Microsoft (NASDAQ:MSFT) to divest Bing to Facebook, asks Rick Sherkund at Nomura? MSFT’s Online Service unit is eating up cash, and also just sustained a $6.2 billion write-down, so perhaps the company should reconsider the sale, as it’s said to have done in the past, opines the analyst. As increasing revenue/search is harder to do in reality than was expected, the remainder of the firm’s online advertising operations can get by without Bing, it’s thought. Meanwhile, MKM Partners is sharply cutting estimates for Microsoft on worries regarding weak PC sales and uncertainty about Windows 8.

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