Tech Biz Roundup: Apple TV Update and Facebook’s Equity HELL

It’s getting closer. The Chinese site Sina reports that the Apple (NASDAQ:AAPL) TV set has entered the “trial production stage” at contract manufacturer Foxconn. Though an announcement supporting this latest report was earlier attributed earlier to Foxconn chairman Terry Gou (and later denied), other rumors substantiating the story have since appeared. Meanwhile, RBC’s Amit Daryanani forecasts Apple’s iPhone sales flying above 55 million in the fourth quarter, driven by a redesigned iPhone featuring 4 gigabyte connectivity. The analyst also sees iPhone unit sales increasing 77 percent for the full year of 2012, and 42 percent in 2013.

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Amazon (NASDAQ:AMZN) has “kicked the tires on a few mobile-ad companies”, says AdAge, as a part of its strategy to boost its mobile ad business, and to better monetize its Kindle line in the process. A possible target is reportedly JumpTap, which is one of the biggest independent mobile ad networks. In addition, Amazon has recruited ex-Microsoft mobile marketing chief Jamie Wells to lead its ad sales efforts.

The market may be rallying strongly Tuesday, but shares of Facebook (NASDAQ:FB) are doing just the opposite, diving below $30 for the first time since the IPO. Reasons ventured include the likelihood that the stock remains overvalued, and (more likely) investors not being happy over FB’s rumored intentions to become a smartphone supplier. The plunge in shares goes on, even after CLSA’s James Lee beginning its coverage with a Buy and $40 price target. The analyst notes that FB’s ad click rates go far higher when an ad targets a “fan” of a product or service, and he forecasts that this pattern and others will push online ad share gains at Google’s (NASDAQ:GOOG) expense. However, FB-related stocks Zynga (NASDAQ:ZNGA), Firsthand Tech Value Fund (SVVC), and GSV Capital (GSVC) move down in tandem.

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