Tech Business Wrap Up: Microsoft’s Windows 8 Blitz, Google Updates Street View
Microsoft Corporation (NASDAQ:MSFT) is said to be planning to shell out between $1.5 billion and $1.8 billion to promote Windows 8, and a massive marketing blitz will be set off over the weekend. The interface with Metro, and ARM processor support could help make the product the biggest refresh for Windows in 17 years.
Chief Executive Marissa Mayer of Yahoo! (NASDAQ:YHOO) will see her priority of a new home page a reality as the firm launches the remake. Modifications from the former version include fewer links to Yahoo sites, weather and astrology modules, along with a Twitter-style news module that updates as the user scrolls. Meanwhile, Yahoo’s 4.4 billion home page views per month still bring scads of advertising revenue.
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Google (NASDAQ:GOOG) has launched what it calls the “biggest update ever” for Street View, consisting of an additional 250,000 miles of roads that have been added for more than 17 countries. The search major has been occupied with making upgrades to Maps in 2012, attempting to remain ahead of Nokia Corporation (NYSE:NOK), Apple’s (NASDAQ:AAPL) iOS 6 Maps application, and OpenStreetMap. This year’s enhancements include new traffic data, off-line mobile caching, 3D images,and additional high-res satellite and aerial imagery.
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