Tech Biz Recap: Oracle’s HUGE Day, Apple Shops Chips

Oracle (NASDAQ:ORCL), not to be outdone by its nemesis SAP which plopped down $4.3 billion for Ariba, is said to be paying more than $30 million for Virtue, which is a developer of a cloud-based social media marketing platform. The acquisition, which competes with Constant Contact (NASDAQ:CTCT) and Bazaarvoice (BV), integrates well with the cloud customer support solutions Oracle realized via its purchase of RightNow. On the downside Wednesday, Oracle loses its patent infringement case against Google (NASDAQ:GOOG), as a jury found that company innocent of all 8 infringement claims. The former had sought huge damages over Android’s use of APIs related to the Java programming language.

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Microsoft (NASDAQ:MSFT) and WPP (NASDAQ:WPPGY) are partnering in a three-year arrangement that will enable them to place and sell online advertisement for the brands and Internet publishers they work. The goal of the agreement is to play more effectively off the supply and demand of ad inventory. A plus is that MSFT partners AOL and Yahoo (NASDAQ:YHOO) should also benefit, and will thus be permitted access to premium ads.

Shares of Apple (NASDAQ:AAPL) bounce back Wednesday following word from IHS’ Dale Ford that the firm, alone, bought $23 billion worth of chips in 2011, and that he forecasts its chip purchases increasing to a minimum of $27 billion in 2012 and $29 billion in 2013. Chip stocks are significantly affected by Apple, and less so by its rival and top component supplier Samsung, which bought $15 billion in chips in 2011, and Hewlett-Packard (NYSE:HPQ), which purchased slightly less. On another note, Apple’s stock turnaround might have to do with its iPad beating Dell’s (NASDAQ:DELL) lackluster notebook sales, and that company’s notable first fiscal quarter miss. However, even Apple gets bad news, as it’s rumored that a court-suggested meeting between Apple and Samsung’s CEOs “yielded no compromise”.

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