As the battle for Internet search engine dollars moves on to the newest frontiers in mobile, social networking, and Asia (Baidu vs. Google in China, and Google vs. Microsoft — Nasdaq: MSFT– in Japan are two examples), now is a particularly interesting time to take a look at the history of the business. When I first started traveling the World Wide Web as a wide-eyed youngen, I was a dedicated AltaVista searcher. Shortly thereafter, I transitioned to Yahoo (NASDAQ: YHOO). All that was when search was just search. As I hit my stride as a mature web browser, I made what now seems like the final transition to becoming a loyal Googler (NASDAQ: GOOG). No longer do I simply “search,” I now Google.
While that’s my personal web search history in a nutshell, Jess Bachman has put together a fascinating infographic called “The History of Search: A Timeline,” which highlights the transition of the industry from a nice Internet tool to a $20 billion global powerhouse of a business (hat tip to Boing Boing for the link).
Infographic by the PPC Blog.com
Disclosure: Long GOOG, BIDU