There are over 2 billion Facebook users. Since 2004, the social media platform has been a way for users to share their lives and opinions — arguably a little too much at times. On the global level, Facebook adds six new profiles every second. With that sort of traffic, it’s no wonder the platform has become a breeding ground of money-making possibilities.
It’s uncanny to find a business that doesn’t have a Facebook page. Can you think of a small business that doesn’t use Facebook as a marketing mechanism? There is no faster way to get the word out. But besides brick-and-mortar storefronts using the platform to establish an online presence, Facebook users are now taking advantage of business opportunities, as well.
In the United States, users spend nearly twice as much time on Facebook than the global average. That’s 40 minutes per day Americans are spending scrolling, posting, liking, not liking — you know the drill. What better way to make money than to cash in on users’ screen time with a few hooks? While listing items on local Facebook swap pages has become pretty standard, these folks have taken Facebook money-making opportunities to the next level.
1. Aphrodite’s Oysters live pearl parties
- How much people make: $89.99 for five oysters
Most Facebook users are familiar with the live video option now available on the platform. Aphrodite’s Oysters is taking full advantage of this feature. Here’s how it works. You visit the website, then choose to purchase one oyster for $25 or five oysters — a “Pearl Jam”– for $89.99. From that point, you choose which Facebook live pearl party you wish to tune in. Once tuned in to the scheduled live video, you can watch as the host opens your purchased oyster(s). Whichever pearls are inside of your oysters will then be mailed to you in a linen bag.
2. Selling, buying, and trading Clash of Clans accounts
- How much people make: Varies; some accounts have sold on eBay for $100 or more
Supercell, the Finnish gaming company responsible for creating Clash of Clans, is worth over $5 billion. Once you’re in the thick of the game, you’ll be prompted to make in-app purchases to continue. To no surprise, gaming nerds have fallen head over heels, spending a huge chunk of their lives playing it. Here’s where Facebook comes in. You can now purchase, sell, and trade your high ranking Clash of Clans account on Facebook.
3. Mystery boxes
- How much people make: $100 or more per box
This business model will forever have us scratching our chins. Nevertheless, there are individuals who find a thrill in purchasing mystery boxes. Here’s the idea behind this business model. Users become approved to be part of a specific mystery box Facebook page. Once approved, you’ll have the opportunity to buy or sell mystery boxes for a set amount of money. Some users will provide hints or clues to the general vibe of what could be expected in the box, but prices can range from a few dollars to over $100. Good luck!
- How much people make: $5 per raffle ticket
Have any of you discovered your high school acquaintance whom you friended 10 years ago on Facebook has a knack for raffling items on their page? Surely enough, it happens. It’s a straightforward raffle. For example, a Facebook friend of mine was raffling a Yeti cup on their page. Each raffle “ticket” cost $5. The guy managed to have over 20 friends purchase a chance to win this cup. Mind you, this cup was worth $30. With shipping, the fella managed to make a quick $65. Considering the fast cash he made, I can’t make too much fun of him.
5. ‘H’ Monogram Maniacs
- How much people make: Varies
Love the letter H? Have a kid whose name starts with the letter H? Love to plaster that letter on nearly every piece of seasonal clothing? Well, go no further, my friends. You are not the only one out there with this passion. The “H” Monogram Maniacs Facebook page is a place to buy and sell all of your H-monogrammed clothing. Desperate to find your little Hannah the perfect Christmas ensemble with that classic H stitched right on the chest? If so, this is your group.
6. Younique cosmetics consultants
- How much people make: 20% or more of everything they sell
Who has that friend selling Younique cosmetics on their Facebook page? If you aren’t familiar with the business model, Younique is a multi-level marketing cosmetic company similar to Avon or Mary Kay. The company’s mission statement is to uplift, empower, and validate women through its products. (Although, I still don’t understand how cosmetics validate women. Moving along.) Consultants use their Facebook pages to market their business. A common tactic behind the Younique consultants is using Facebook live videos to connect with clients, sell products, and hopefully recruit new consultants. Some argue the business is a pyramid scheme, while others believe the business model is flawless. You decide.
7. The Well reDressed Wolf
- How much people make: Varies, but some people are able to resell clothing for more than the original asking price
The clothing company Well Dressed Wolf may have some of the most adorable pieces of clothing for children. Mostly catering to little girls, every week or so the company releases a limited supply of remarkable little dresses and rompers. Because the demand is so high and the supply is so low, the clothing sells out within a matter of days (if not hours). This is where the Facebook page Well reDressed Wolf comes into play. Because the limited releases from the company’s website sell out so quickly, parents are able to add their children’s used dresses and clothing items to the reDressed Facebook page and, get this, sell them for higher than market value. Since when did purchasing kids’ clothing become an investment?
8. Samantha English
If you are wanting to use Facebook to market your business, then it’s a good idea to link up with Samantha English. You see, English teaches business owners and marketers how to properly leverage Facebook to create real awareness and presence. English knows her stuff and understands the importance of keeping up with the algorithms that enable Facebook posts to succeed and be seen by the masses. Not only does she enable businesses to properly use Facebook for marketing, but she has marketed herself to earn a pretty paycheck.