Electronic Arts (NASDAQ:EA) is up 3.7 percent today as sales of the latest Madden NFL are up, with 900,000 sold in the first 24 hours on the market. This sets a new record for first day sales on this console generation. Day one online use also set a record with a 28 percent spike over last year’s release. To reflect these strong numbers, EA’s stocks are up 3.7 percent so far today, seeing a high at $13.89.
Don’t Miss: Is Paperwhite Lighting Up Amazon’s Shares?
Activision Blizzard (NASDAQ:ATVI) is also up today on news that Piper Jaffray raised its rating from Neutral to Overweight, increasing its price target from $13 to $14. The stock currently sits around $12.23, up 3.55 percent. Activision has a strong fall lineup this year with the next iterations of Skylanders, World of Warcraft, and Call of Duty slated for release.
Rival in the social space Zynga (NASDAQ:ZNGA) barley moved today, shivering .51 percent up. Recent news of a new FarmVille 2 for Facebook saw the stock rise late on September 4. Zynga may be suffering in light of a series of lawsuits, chiefly from EA and Houghton Mifflin Harcourt Publishing, alleging that some Zynga games ripped of their titles.
Don’t Miss: Will Zynga Shareholders LIKE its New Game?