These Are the Most Popular Companies Everyone Wants to Work For
Media and technology company Morning Consult asked more then 220,000 people to name the places they would be most proud to work. Not only did Google snag the top spot overall, but it also came in first when rankings were broken down by gender, income, education, and geographic location. Other top-ranked companies included Walt Disney, Amazon, Apple, and Microsoft.
Though some companies were universally admired, others weren’t nearly so beloved. And some only got love from certain groups of people. Here’s what Morning Consult’s survey revealed about where Americans really want to work.
1. We love tech companies — to a point
Four of the top five most admired employers were tech companies: Google, Amazon, Apple, and Microsoft. Walt Disney was the only non-tech company to crack the top five.
But beyond the big names, tech companies didn’t get as much love as you might expect. Netflix, IBM, Intel, and YouTube (which is owned by Google) all showed up in the top 30 most admired employers. But Facebook, Oracle, HP, and Cisco — all among the biggest tech companies in the U.S. — didn’t make the list.
Next: Americans still love automakers.
2. Car companies still rule
Americans still love their cars, and they still dream of working for an auto manufacturer, despite the industry’s recent ups and downs. Tesla (No. 7) and BMW (No. 8) are among the most-admired employers in America, while Harley-Davidson, which makes motorcycles, was No. 6. Ford, Toyota, General Motors, Honda, and Audi were all in the top 30.
Next: The political divide extends to the workplace.
3. Politics divide us, even at work
Republicans dream of working at different places than Democrats, Morning Consult found. While both groups admired companies, such as Google, Disney, Apple, and Amazon, they ranked them differently. Democrats most wanted to work for Google, while Republicans put Amazon in the top spot.
But Republicans were more likely than Democrats to say they wanted to work for older, more established companies, such as Harley-Davidson, John Deere, Lockheed Martin, Boeing, and Hershey’s. Democrats favored “innovators,” such as Tesla and Netflix, noted Morning Consult.
Next: Men versus women
4. Women and men want different things
When survey results were broken down by gender, only 50% of the most-admired companies overlapped. While men and women both liked Google, Microsoft, Apple, Disney, and Amazon, men otherwise favored companies with a more mechanical or technological bent, such as Tesla, BMW, and Intel. Women liked companies, such as Netflix and Barnes and Noble, which Morning Consult dubbed “content heavy.”
Men and women were also looking for different things in a job. Forty-four percent of women said maternity leave was very important, compared to 30% of men. Women also valued benefits more than men, while men were concerned with career advancement.
Next: Where boomers want to work
5. Boomers love the classics
Boomers stuck with the tried-and-true when it came to naming their most admired employers. Old-school manufacturing companies, such as Harley-Davidson, John Deere, Boeing, and Lockheed Martin, were among the top 10 favorite employers in the over-50 group. But they didn’t crack the top 10 for younger workers.
Older workers were likely nostalgic for the days when these companies provided the good-paying “jobs for life” that helped many earn a comfortable living, noted Morning Consult.
Next: The companies millennials love
6. Millennials want to work somewhere cool
The “cool” factor matters to millennials when it comes to work. Innovative employers with a tech bent, such as Google, Apple, YouTube, and Netflix, had a strong reputation with workers ages 18 to 34.
“These are the brands people are seeing or interacting with on their phone,” Dan Schawbel, a human resources consultant, told Morning Consult. “And they’re socially acceptable. If they’re at a party, people will know the brands and they’ll be the cool person to talk to in the room.”
Next: No one wants to work retail.
7. Little love for traditional retail
Traditional retail companies got little love from most survey respondents. Only three stores made the top 30: Barnes and Noble at No. 22, Costco at No. 23, and Home Depot at No. 30. Considering the dismal state of the retail industry — with chains, including Macy’s, Gymboree, Sears, and Payless, laying off people and shutting down stores — that’s not a big surprise.
Next: The popular company people don’t want to work for
8. No one wants to work for Starbucks or Uber
Starbucks and Uber might be big-name businesses, but many people surveyed said they wouldn’t be proud to work for either company. In the case of Starbucks, that could be because people see it as a place for a short-term job, not a long-term career. Uber, meanwhile, has been taking a public beating as of late, which is likely damaging its reputation as potential employer.
Target, Walgreens, Best Buy, American Airlines, and JetBlue also didn’t earn high marks from survey respondents.
Next: Where the highly educated want to work
9. More educated workers are looking to the stars
SpaceX, the aerospace company founded by Elon Musk, was the eighth most admired company among workers with post-graduate degrees. But it didn’t show up in the top 10 for workers with bachelor’s degrees or less than a college education. Neither did Boeing or Lockheed Martin, two other aerospace companies popular with educated workers.
Next: The universal appeal of Disney
10. We all love the House of Mouse
Young or old, rich or poor, Midwestern or West Coaster, Democrat or Republican, Americans love Walt Disney. It’s the second most admired company in America among people of all ages, and it showed up in the top 10 for every other demographic breakdown. Maybe it’s because we assume the company behind “the happiest place on Earth” must also be the happiest place to work.