These Credit Card Giants Want to Targeted Web Ads to Your Purchases

Visa Inc. (NYSE:V). and MasterCard Inc. (NYSE:MA) are looking into using what they know about people’s credit-card purchases to target online ads. An example would be showing a weight loss ad to someone who just used their credit card to purchase fast-food.

If they go through with the idea, it could be a huge game-changer in the world of advertising. On the other hand, anonymity on the Web would be lost. Emily Steel at the Wall Street Journal says “It’s an effort by the two companies to profit by selling access to the insights they gather about people with every credit-card transaction… After all, ‘You are what you buy,’ aren’t you?”

Here’s a look at how Visa and MasterCard’s stocks are performing:

  • Visa (NYSE:V): The shares recently traded at $92.35, down $1.86, or 1.97%, on the day.  The shares have traded in a 52-week range of $66.50 to $94.75 and its market capitalization is $75.38 billion.  About the company: Visa Inc. operates a retail electronic payments network and manages global financial services. The Company also offers global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities.
  • MasterCard (NYSE:MA): The shares recently traded at $334.29, down $6.40, or 1.88%, on the day.  The shares have traded in a 52-week range of $215 to $361.94 and its market capitalization is $42.45 billion.  About the company: MasterCard, Inc. is a global payment solutions company that provides a variety of services in support of the credit, debit and related payment programs of financial institutions. The Company offers transaction processing services for credit and debit cards, electronic cash, automated teller machines, and travelers checks.

(Note: Selected financial data are sourced from Google Finance.  All data are assumed to be accurate.)

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