These Discount Retailer Stocks are Being Bought Mid-Day: DG, ROST, FDO, BIG, JCP

Through early trading on Friday, September 16, 2011, these stocks are helping the Retail (NYSE:XRT) sector today. Long time Wall St. Cheat Sheet readers know to watch stock prices because Technicals on the Stock Chart are Strong’ is one of the ‘T’s in our CHEAT SHEET investing framework.

Dollar General Corporation (NYSE:DG) is among the sector price gainers, as its shares are trading at $38.26, up 87 cents (+2.3%) from the previous close of $37.39. Dollar General Corporation is a discount retailer in the United States and operates convenient-sized stores to deliver everyday low prices on products that families use every day.

Stock Price Performance: From August 17, 2011, to September 15, 2011, the stock price had risen $4.62 (14.1%) from $32.77 to $37.39. The stock price saw one of its best stretches over the last year between November 15, 2010 and November 23, 2010 when shares rose for seven straight trading days, rising 15.2% (+$4.40). It saw one of its worst periods between July 26, 2011 and August 2, 2011 when shares fell for six straight trading days, falling 6.1% (-$1.98).

Ross Stores, Inc. (NASDAQ:ROST) is among the top price gainers in the sector. Its shares are trading at $81.29, up $2.31 (+2.9%) from the previous close of $78.98. Ross Stores Inc. operates two chains of off-price retail apparel and home accessories stores in the U.S. and Guam.

Stock Price Performance: From August 17, 2011, to September 15, 2011, the stock price had risen $7.39 (10.3%) from $71.59 to $78.98. The stock price saw one of its best stretches over the last year between October 19, 2010 and October 27, 2010 when shares rose for seven straight trading days, rising 3.7% (+$2.05). It saw one of its worst periods between July 7, 2011 and July 18, 2011 when shares fell for eight straight trading days, falling 5% (-$4.06).

Family Dollar Stores Inc. (NYSE:FDO) is among the sector price gainers, as its shares are trading at $54.06, up $2.03 (+3.9%) from the previous close of $52.03. Family Dollar Stores Inc. operates more than 6,600 retail discount stores across the U.S., offering consumables, home products, apparel accessories, seasonal and electronics.

Stock Price Performance: From August 17, 2011, to September 15, 2011, the stock price had risen $2.31 (4.6%) from $49.72 to $52.03. The stock price saw one of its best stretches over the last year between September 27, 2010 and October 7, 2010 when shares rose for nine straight trading days, rising 7.7% (+$3.25). It saw one of its worst periods between July 26, 2011 and August 8, 2011 when shares fell for 10 straight trading days, falling 16.9% (-$9.15).

Big Lots, Inc. (NYSE:BIG) is among the sector price gainers, as its shares are trading at $34.04, up 78 cents (+2.3%) from the previous close of $33.26. Big Lots operates as a broadline closeout retailer through its subsidiaries in the United States. It sells a number of products, including food, home decor, and furniture.

Stock Price Performance: From July 19, 2011, to September 14, 2011, the stock price had fallen $2.55 (-7.5%) from $34.13 to $31.58. The stock price saw one of its best stretches over the last year between March 18, 2011 and March 25, 2011 when shares rose for six straight trading days, rising 6% (+$2.45). It saw one of its worst periods between July 26, 2011 and August 8, 2011 when shares fell for 10 straight trading days, falling 20.1% (-$7.32).

J.C. Penney Company Inc. (NYSE:JCP) is among the top price gainers in the sector. Its shares are trading at $27.96, up 74 cents (+2.7%) from the previous close of $27.22. J. C. Penney Company, Inc. is a holding company that offers merchandise and services to consumers through department stores and direct (Internet/catalog) channels.

Stock Price Performance: From June 21, 2011, to September 15, 2011, the stock price had fallen $8.43 (-23.6%) from $35.65 to $27.22. The stock price saw one of its best stretches over the last year between September 22, 2010 and October 12, 2010 when shares rose for 15 straight trading days, rising 38.5% (+$9.23). It saw one of its worst periods between May 27, 2011 and June 6, 2011 when shares fell for six straight trading days, falling 12.5% (-$4.48).